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Consumer Behavior

Loyalty Rewarded: A Deeper Look at Loyalty Programs

In life, friends come‌ and go,⁣ and relationships ⁣are always shifting. But when ‌it ⁢comes to customers, ⁣loyalty deserves ⁣reward. That's why businesses rely on⁤ loyalty ‍programs ⁤to continue to hold on​ and often grow​ their customer…

Omnichannel Strategies: An Evolution of Retail

As rapidly changing trends and consumer preferences ​continue⁣ to impact the retail landscape, a⁤ new concept in marketing is rapidly ⁢emerging. The omnichannel approach in ⁣retail⁤ has become‍ increasingly popular as it offers customers an…