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PR Strategy

Crisis Management: Big Brands’ Valuable Lessons

In a world of increasing turbulence and volatility, big brands must be prepared to respond ​rapidly to sudden challenges or crises. They ‍have⁢ valuable lessons to teach when it comes to crisis management, from proactive preparation​ to…

PR’s Role in Shaping Business Perception

What image does your business project? In a world of fierce competition, PR is an invaluable tool for companies striving to shape the public ⁢perception of their products and services. Through ⁣careful execution, PR ‌can not only affect how…